These group of products; includes new products launched with new advertisements, special products that is difficult to find elsewhere and the products for each special season or festival; helps to increase sales and profits, together with creating good image. The customers will feel that your shop has all they need for every occasions. This group of products should be available at enough quantity. It is very important to promote with signage or poster, to gain attention from customer. To differentiate your shop from competitors and attract customers, the shop owners should consider additional services in their shop, such as drinking water vending machines, coin-operated washing machines or telephone-prepaid services, bases on customers in each specific area, shop space and capacity.